Young, fast growing companies are focused on finding and retaining talent. Today’s job pool is very socially minded. They are looking for a company that meets their desire to engage in purposeful work. They are looking for a company that is committed to being good corporate citizens which means approaching business ethically and sustainably as it relates to the community and the environment. This includes philanthropy or giving back to the community. Investing with purpose builds trust within the community which includes employees. Employees are donating already. According to a donor engagement study by Abila, donors donate at least monthly. Engaging employees to volunteer and donate in the workplace and offering them an incentive like a match will send the message that you know what is important to them.
Where do you start?
One way a company can give back to the community and inspire employees is through employee giving. Employee giving programs come in many different forms. The most common is a matching program where the company or foundation matches donations made by employees to a charity or cause. This can be a fundraising campaign to support the community where employees live and work or an ongoing charitable giving program that matches donations made by employees throughout the year. JustGive makes it simple by offering a cost-effective, branded microsite that supports matching.
Follow the leader
Each fall, our partner Cisco, sponsors a Global Hunger Relief Campaign, the com
pany’s signature annual employee giving campaign benefiting hunger relief agencies worldwide. Cisco multiplies the impact of all campaign donations per employee with a double match — tripling the impact of every gift. The generous donations initiated by employees provide at least 16 million meals through organizations working to address the immediate need of hunger and find long-term solutions to this global challenge.
Support any community event throughout the year including hunger drives, disaster relief or a charity walk/run.
Features include:
- Company branded fundraiser page
- Benefit one or multiple charities
- Option to cover transaction fees
- Real time donation and charity reporting
- Social sharing
- Support for corporate matching
Customization includes:
- Add a logo
- Name your campaign
- Tell your story
- Choose a color theme
- Upload an image or video
Empower employees to give throughout the year to the charities that are important to them including public schools. CECP notes in 2016 that 29% of giving goes to education with 26% to health and social services.
Features include:
- Company branded microsite
- Charity list or full GuideStar database
- Option to cover transaction fees
- Real time donation and charity reporting
- Support for corporate matching
Customization includes:
- Add a logo
- Name your campaign
- Tell your story
- Choose a color theme
- Upload an image or video
Charities and causes
JustGive works with GuideStar, the world’s largest source of information on nonprofit organiz
ations. With more than 1.5 million verified organizations including public schools, GuideStar offers employees the choice to give to the charities and causes they care about most. If you want to focus on a specific cause area or support local charities, JustGive can work with you to choose the charities that are right for your company.
Like a 401(k) plan, matching employee giving leverages an employee’s own charitable giving efforts and connects their social consciousness to a company’s CSR efforts. Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about our services. Need it fast? Once you’ve signed off on the program, we can be live within 24 hours.
To keep up on the latest CSR insights, subscribe to our Blog and follow JustGive on LinkedIn.
Andrea Lloyd
Business Development Director
